【全非资讯·肯尼亚】 肯尼亚：酒类博览会标志着体验式活动的新纪元

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周六，由37家参展商代表的100多个葡萄酒品牌将Ngong Road的The Jockey Club变成了一个充满活力的葡萄酒、美食与生活方式展示舞台，逾千名观众汇聚于此，共同出席第七届肯尼亚葡萄酒展（The Wine Fair Kenya）。包括Galina Wines、Lolie wines、KWV、Wines of South Africa (WOSA)、California Wines Institute、Millésimes Wines以及The Wine Box在内的参展商齐聚一堂，为生产商、进口商、酒店业从业者和消费者带来了精彩的一天。\n\n整个下午，酒杯摇曳，参观者们品尝着来自世界各地的美酒，探索新品牌，与参展商直接交流，并参与旨在向消费者展示葡萄酒多样性的精心策划体验。第七届展会不仅是一场品鉴活动，更反映出内罗毕城市消费者休闲生活方式选择的深层转变。\n\n今年的赛马会（Derby）灵感主题为活动增添了独特的视觉风格。宾客们身着量身定制的西装、头饰、优雅的连衣裙和抢眼的礼帽，演绎着着装规范，营造出一场色彩斑斓的视觉盛宴，将活动场地变成了该市最上镜的生活方式活动之一。总部位于加拿大的时尚品牌Mira by Trina带来的时装秀展现了对经典赛马会优雅风尚的当代诠释，而当天最引人注目的亮点之一则是宾客们悠闲地骑马漫步。\n\n此次活动也折射出肯尼亚葡萄酒市场稳步发展的态势。尽管按销量计算，葡萄酒约占肯尼亚酒精饮料市场的2%，但消费者的兴趣仍在不断扩大。根据2025年Kasi Insight消费钱包追踪器（Kasi Insight Share of Wallet Tracker）的数据，34%的肯尼亚酒精消费者现在将葡萄酒纳入其日常饮酒习惯中，这标志着葡萄酒在更广泛的人群中正获得认可，人们对葡萄酒教育和高端体验的好奇心也在不断增加。\n\n通过WhatsApp和LinkedIn随时获取最新头条新闻\n\n这种好奇心在全天随处可见，参观者穿梭于各个展位之间，比较葡萄酒风格，询问有关葡萄品种、酿造方法和餐酒搭配的问题，同时参加导览品鉴会和教育大师班。对许多参与者来说，了解葡萄酒似乎与品尝它同样重要。\n\n肯尼亚侍酒师协会（SOKA）会长Wanjiru Mureithi表示：肯尼亚的葡萄酒消费者正在发生迅速变化。在五到十年以前，许多消费者主要根据价格或熟悉度来选择葡萄酒。而今天，我们看到人们开始询问葡萄品种、产区、年份和餐酒搭配。这种好奇心反映出日益成熟的葡萄酒文化，而像葡萄酒展这样的活动，通过在引人入胜的环境中普及葡萄酒教育，发挥着重要作用。\n\n据主办方介绍，经过七届的发展，该活动规模显著扩大，已从一个小众的葡萄酒品鉴会演变为一个集教育、社交、美食、时尚和娱乐于一体的生活方式平台。

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原文原文 / Original Text

More than 100 wine brands, represented by 37 exhibitors, transformed The Jockey Club, Ngong Road, into a vibrant showcase of wine, gastronomy and lifestyle on Saturday as over 1,000 attendees gathered for the seventh edition of The Wine Fair Kenya. Featuring exhibitors including Galina Wines, Lolie wines, KWV, Wines of South Africa (WOSA), California Wines Institute, Millésimes Wines, and The Wine Box, the event brought together producers, importers, hospitality players and consumers for a day t

Throughout the afternoon, wine glasses swirled as visitors sampled wines from across the world, explored new labels, engaged directly with exhibitors and participated in curated experiences designed to introduce consumers to the diversity of wine. More than a tasting event, the seventh edition reflected a broader shift in how Nairobi's urban consumers are choosing to spend their leisure time.

This year's Derby-inspired theme added a distinctive visual identity to the event. Guests embraced the dress code with tailored suits, fascinators, elegant dresses and statement hats, creating a colourful spectacle that transformed the venue into one of the city's most photogenic lifestyle events. A fashion runway by Canada based Mira by Trina fashion house celebrated contemporary interpretations of classic Derby elegance, while one of the day's standout attractions saw guests take leisurely rid

The event also reflected the steady evolution of Kenya's wine market. Although wine accounts for an estimated 2% of Kenya's alcoholic beverages market by volume, consumer interest continues to expand. According to the 2025 Kasi Insight Share of Wallet Tracker, 34% of Kenyan alcohol consumers now include wine in their regular drinking routine, signalling growing acceptance of wine among a wider demographic and increasing curiosity about wine education and premium experiences.

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That curiosity was evident throughout the day as visitors moved between exhibitor stands, comparing wine styles, asking questions about grape varieties, production methods and food pairings, while participating in guided tasting sessions and educational masterclasses. For many attendees, learning about wine appeared to be just as important as tasting it.

"The Kenyan wine consumer is changing rapidly. Five or ten years ago, many consumers selected wine based primarily on price or familiarity. Today we're seeing people asking about varietals, regions, vintages and food pairings. That curiosity reflects a maturing wine culture, and events like The Wine Fair play an important role by making wine education accessible in an engaging environment." said Wanjiru Mureithi, President of the Sommeliers of Kenya Association (SOKA).

According to organisers, the event has grown significantly over seven editions, evolving from a niche wine tasting into a lifestyle platform where education, networking, food, fashion and entertainment intersect.

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