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#尼日利亚
市场情报仪表盘\n\n在顺遂的日子里，尼日利亚的企业家很少去考虑一通电话背后的技术细节。客户拨打一个080开头的号码，自动语音随即响起，客服人员接听电话，订单得到确认，或者投诉得到解决，业务便顺利推进。\n\n在糟糕的日子里，电话根本无法接通。或者在尝试多次后才勉强接通。又或者，企业主发现前员工离职时，带走了存储在个人手机SIM卡中的核心客户对话内容以及客户资源本身。\n\n对于拉各斯云通信公司PressOne的创始人Mayowa Okegbenle和Opeyemi Shokunbi而言，商业电话系统的应有运作方式与尼日利亚的实际运营现状之间存在的巨大落差，带来了一个极具吸引力的市场机遇。\n\n其核心价值主张很简单：拥有四名、五名或十名员工的小型企业，应该能够运营一个专业的电话网络——具备自动问候、分机、智能呼叫转接以及完整的互动记录等功能——而无需企业级的IT预算或银行级别的资金。\n\nPressOne联合创始人兼首席执行官Mayowa Okegbenle在9月8日周二接受TechCabal采访时表示：“当你打电话给银行时，你会听到：‘欢迎致电某某银行。业务咨询请按1，业务办理请按2。为什么不是每个人都能拥有这个功能？为什么这只是银行和大公司专属？”\n\n在尼日利亚，历史上的阻碍因素包括不可靠的基础设施、艰难的经济状况，以及对中小企业（SME）而言过于复杂的电信生态系统。PressOne于2021年进入该市场，并在2022年获得了显著的发展势头。然而，两位创始人很快发现，获客并非他们面临的最难问题。真正的挑战在于如何留住客户足够长的时间，从而将快速的普及转化为持久且有利可图的业务。
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On a good day, a Nigerian entrepreneur rarely thinks about the mechanics of a phone call. A customer dials an 080 number, an automated greeting plays, a representative answers, an order is confirmed, or a complaint is resolved, and business moves forward.
On a bad day, the call does not connect. Or it connects only after several attempts. Or a business owner discovers that a former employee has departed with key customer conversations—and the customers themselves—stored on a personal mobile SIM.
For Mayowa Okegbenle and Opeyemi Shokunbi, founders of PressOne, the Lagos-based cloud-telephony company, the sharp disconnect between how business phone systems ought to function and how they actually operate in Nigeria presented a compelling market opportunity.
The core value proposition was simple: a small business with four, five, or ten employees should be able to run a professional phone network—complete with automated greetings, extensions, intelligent call routing, and complete interaction records—without requiring an enterprise IT budget or a bank’s capital.
“When you call a bank, you hear, ‘Welcome to the name of the bank. Press one for this, press two for that,’” Mayowa Okegbenle, PressOne’s co-founder and chief executive, said in an interview with TechCabal on Tuesday, September 8. “Why can’t everyone have that? Why is that reserved for banks and big companies?”
In Nigeria, the obstacle has historically been a combination of unreliable infrastructure, difficult economics, and a telecom ecosystem that is overly complex for small and medium-sized enterprises (SMEs).PressOne entered that market in 2021 and gained significant traction by 2022. However, the founders quickly discovered that acquiring customers was not their hardest problem. The true challenge lay in retaining them long enough to convert rapid adoption into a durable, profitable business.
本文为英文资讯，中文内容由机器翻译生成，仅供参考。详情请阅读文末原文。
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来源：TechCabal Africa (https://techcabal.com/)
原文链接：https://techcabal.com/2026/09/10/how-pressone-turned-fast-customer-growth-into-a-profitable-cloud-telephony-business/
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发表于 2026-9-6 09:32:15