【非洲科技·肯尼亚】How Safaricom built Kenya’s biggest home internet business

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Safaricom, Kenya’s largest telecoms operator, has become the first internet service provider in the country to surpass one million fixed broadband subscribers. According to data from the Communications Authority of Kenya (CA), the company had 1,024,950 subscribers by the end of June 2026, turning a business that was barely present nine years ago into a major growth driver.

The milestone gives Safaricom a 36.1% market share and validates a volume-led strategy. Management used its existing mobile money and cellular networks to bring home broadband into the same ecosystem, linking more services around the customer. 

Yet this broadband empire faces structural strain. While Safaricom suppressed short-term profit margins to acquire users to capture market share, its aggressive data-throttling policy has ignited consumer backlash. 

At the same time, newly recapitalised rivals are mounting aggressive challenges, and barriers to entry have become so severe that global telecommunications giants are retreating from the infrastructure layer entirely.

Safaricom’s primary competitive advantage has been its reach across mobile and mobile money. As of June 2026, the company controlled almost 70% of mobile subscriptions and 88% of mobile money transfers, giving it a large customer base to sell home internet alongside mobile services.

With products like Family Share, customers can link home broadband to mobile data, voice minutes, and SMS. The strategy turned fibre from a standalone service into part of a broader mobile package, making it harder for customers to leave. Switching networks means giving up both the home connection and the bundled mobile benefits.

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来源：TechCabal Africa (https://techcabal.com/)
原文链接：https://techcabal.com/2026/09/22/safaricom-hits-1-million-home-internet-users-now-comes-the-hard-part/
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